A New Jeep Wrangler Laredo Built for Trail and Style

New Brunswick trail drivers who remember the original 1980s Laredo trim will recognize this one right away. The 2027 Jeep Wrangler Laredo brings back the tan soft-top, earth-tone styling, and rugged Willys-based hardware that made the nameplate a favourite decades ago, now built for a modern trail crowd.

If you’re shortlisting a Wrangler for weekend runs to the woods or cottage trips around New Brunswick, the Laredo’s mix of heritage design and standard off-road gear is worth a look before you commit to a more common trim.

What’s Confirmed for the 2027 Wrangler Laredo

The Wrangler Laredo marks the ninth release in the Jeep brand’s Twelve4Twelve limited-edition Wrangler series, a yearlong run of special editions. It’s built on the Wrangler Willys foundation and revives a nameplate that first appeared in the early 1980s, near the end of the CJ era, as a more refined take on the classic 4x4.

When Wrangler replaced the CJ in 1987, Laredo carried forward as a defining trim, and this 2027 version leans on that same idea: distinctive style layered on top of proven Willys capability, rather than a plain trail-focused build.

The exterior draws on earth tones inspired by the American Southwest and the border city of Laredo, Texas. A Gobi accent grille, bronze tow hooks, and bronze-accented Jeep and Trail Rated badging set the front end apart from a standard Willys.

Laredo hood and bodyside decals reinterpret archival striping with sharper proportions, and a rear lasso-style “4WD” decal carries the theme through. The tan soft-top returns as standard equipment, a detail enthusiasts have asked for since the original trim disappeared.

Xtreme 35 Package and Trail-Rated Hardware

Every Wrangler Laredo includes the Xtreme 35 Package standard on the Willys foundation. That means 35-inch BFGoodrich KO2 tires, bronze beadlock-capable wheels, and a 2.5-centimetre (1-inch) lift arrive without an upgrade fee, along with Trail Rated certification.

An available trailer hitch supports up to 3,500 lbs (1,587 kg) of towing, putting real capability behind the heritage graphics rather than just a look.

Heritage Style and a Premium Cabin

Inside, the Laredo carries the earth-tone theme forward with Bison Brown Nappa leather seats that include front heat and power adjustment. Mayan Gold accent stitching runs across the cabin, adding contrast against the Bison Brown surfaces.

The instrument panel surround, grab handles, door armrests, and centre console wear a Global Black finish, so the cabin balances the warm leather with a darker, more durable surface where hands and elbows land most.

Exclusive badging ties the cabin to its namesake, including a rear swing gate plaque stamped with the coordinates of Laredo, Texas, and a custom centre console badge. A cowboy hat motif shows up in the HVAC pad prints, a small nod to the trim’s rodeo-era roots.

Two-Door or Four-Door: Which Fits Your Trips

The Wrangler Laredo comes in both two-door and four-door configurations, and the choice changes how you use it day to day. The two-door pairs the standard tan soft-top with an optional black hardtop, keeping the setup simple for open-air weekend runs.

The four-door adds the option of the Sky One-touch powertop, a power-operated fabric roof that opens at the push of a button, alongside the tan soft-top and black hardtop choices. Four doors also mean easier rear-seat access and more room for gear on longer cottage or trail trips.

If open-air freedom with minimal fuss is the priority, the two-door keeps things light. If you’re hauling passengers and cargo on a regular basis, the four-door’s extra doors and powertop option earn their keep.

Is the Wrangler Laredo Right for Your Shortlist?

The Wrangler Laredo is built for a shopper who wants trail-rated capability without settling for a generic-looking trim. Standard Xtreme 35 hardware handles the trail duty, while the heritage graphics and Bison Brown cabin handle the personality.

For New Brunswick drivers who want a Wrangler that stands out in a parking lot full of them, the Laredo’s decals, Gobi grille, and tan soft-top set it apart from a standard Willys. It rewards buyers who want capability and character together, not one at the expense of the other.

Plan Your 2027 Wrangler Laredo Order in Fredericton

The 2027 Wrangler Laredo pairs a revived 1980s nameplate with standard Xtreme 35 trail hardware, a heritage-inspired cabin, and a choice of two-door or four-door body styles. Orders open later this summer for Canadian buyers.

Contact Summit Dodge in Fredericton, NB at [phone number] or visit [website] to ask about order details for the 2027 Wrangler Laredo, or schedule a visit to see the Xtreme 35 package and Bison Brown interior in person.